I need to take a moment to give props to JK Rowling on the entertainment front. She’s literally dipped into every almost avenue possible: books, movies, amusement parks, and the stage. (Pictured is my best friend, Courtney, standing outside the stage of Harry Potter and the Cursed Child in London England.) Being an author is (sadly) about more than just writing good work. You have to think about it as a business. Not necessarily in the same way as Rowling. But here’s the question I give you: how can I reach a wider audience?